Welcome Partner!
Dear Partner,
Welcome to the IKON TYRES export family.
We are excited to start this journey together and support your business growth.
This Partner Marketing Starter Kit is your practical guide and everyday toolbox designed to help you launch and grow our brands in your market.
Company information
Brand guidelines
Branding examples
Merchandising ideas
Retail branding solutions
Downloadable assets and templates
Ready-to-use marketing materials
Inside you will find:
Our goal is simple:
Help you sell more, build stronger customer loyalty, and create a consistent brand experience across all markets.
Let's grow together.
IKON TYRES Export Marketing Team
About Company
01.
20+ years of tyre expertise
02.
Global export expansion strategy
03.
Focus on passenger, SUV, light truck and winter tyres
04.
Manufacturing facilities in Kazakhstan, Uzbekistan and Russia
Why partners choose us
Manufacturing expertise
Broad portfolio
Export support
Marketing support
Long-term partnership approach
brands
about bars brand
BARS is a modern tyre brand for drivers who value reliability, comfort, and confidence on the road. The brand combines advanced technology, practicality, and adaptation to challenging road conditions, ensuring safe and stable driving every day.
Manufacturing
The Birinchi Rezinotexnika manufacturing plant is located in the Free Economic Zone of Angren, Uzbekistan. The facility spans 28 hectares and is equipped with state-of-the-art automated machinery supplied by leading global tire industry manufacturers. The plant has an annual production capacity of up to 3 million tires.
Brand Style
Logo. Usage rules
The full logo block
The full logo block is the main visual constant of the brand and consists of the logomark and the typographic lettering
The short version of the logo
The short version of the logo — the brand mark — is hardly ever used separately, except in cases that limit the ability to use the full logo
Minimum size
The logo image must be at least 6 mm tall
Any changes to the proportions
Any changes to the proportions of the logoblock, its components and their proportions relative to each other are prohibited
Not allowed to be used separately
Typography of the brand name without the logo mark is not used separately
logo. Background badge
If necessary, use a background badge under the logo; its minimum size must correspond to the logo’s safe area.
The clear space around the badge must be at least the height of the letter S in the logo vertically and its width horizontally.
logo. Safe area
The logoblock must always be crisp, bright, clearly distinguishable, and stand out from surrounding elements. The clear space around the logo ensures its legibility.
The clear space around the logo must be at least the height of the letter S vertically and its width horizontally.
Safe area
Background badge
•
These are the only permissible variants for coloring the logo elements simultaneously: the mark is always green, the brand name is black or white
•
On light or dark backgrounds: monochrome logo variants are also used
Logo. Color versions and background placement
Invalid color solutions
Main color version
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In the primary color version the mark is green, the name is black
•
On white or light backgrounds: a black-and-green logo is the preferred solution in most cases
Inverted version
•
In the inverted version the mark remains green, and the name is white
•
On dark or colored backgrounds: if the primary logo version is not legible on a dark background or photo background, the inverted logo version should be used
The logo. Monochrome version
Single-color version of the logo is used when:
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it is technically impossible to print a color version of the logo; only one color is available
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on digital media when displaying several logos at once, for example in a list of partners in a brochure or on a website, to avoid clutter and disharmony
•
on certain souvenir products and in printing when applying the logo with metallic inks, embossing with foil, or engraving
Application with "metallic" paints: for printing the logo on image-based or souvenir products; using metallized paints or materials, the monochrome version of the logo is used; in the appropriate context or on a base material color "metallic": bronze or silver.
On white or light backgrounds the primary color version of the logo is almost always used. But if only one color is available, the logo is entirely black.
On dark or colored backgrounds in most cases the logo is used in white.
The logo. Placement on the background of a photo image
•
On an uneven colored background the logo is placed strictly on a background plaque.
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The color of the plaque should be chosen from the brand’s corporate colors. The choice is determined by the task’s nature and the overall color of the layout. Mainly: for light backgrounds — white plaque, for dark backgrounds — black, green is permissible in all variants
•
The logo without a plaque can be placed only on areas of the photo free of background details.
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When selecting a photo image, a free zone for placing the logo should be provided, or it should be ensured by retouching the area of the photo under the logo.
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When placing the logo on a photo background with a calm, uniform background you can use a plaque, but it is preferable to retouch the photograph to remove extraneous details
•
When placing the logo without a plaque, you should consider the contrast of the logo to the background ≈50%.
Размещение на фоне фото
Unacceptable solutions
Brand colors
Primary brand colors
PANTONE 348
CMYK: 100 | 30 | 100 | 5
RGB: 0 | 125 | 70
WEB: #007D46
CMYK: 100 | 30 | 100 | 5
RGB: 0 | 125 | 70
WEB: #007D46
Dark green
•
Dark green is used in the logo, to highlight text and graphic elements of the layout with color. It is sometimes used as a background or plaque
PANTONE Black
CMYK: 0 | 0 | 0 | 100
RGB: 0 | 0 | 0
WEB: #000
CMYK: 0 | 0 | 0 | 100
RGB: 0 | 0 | 0
WEB: #000
Black
•
Black color — in the logo, for text, as a background or plaque
Other colors are used as auxiliary — they are used together with the main colors to design layouts and to accent details
Secondary colors
CMYK: 0 | 0 | 0 | 0
RGB: 255 | 255 | 255
WEB: #FFF
RGB: 255 | 255 | 255
WEB: #FFF
White
•
White color — as background and in inverse text blocks
CMYK: 0 | 0 | 0 | 20
RGB: 209 | 211 | 212
WEB: #D1D3D4
RGB: 209 | 211 | 212
WEB: #D1D3D4
Light gray
CMYK: 0 | 0 | 0 | 60
RGB: 128 | 130 | 133
WEB: #808285
RGB: 128 | 130 | 133
WEB: #808285
Dark gray
•
Light- and dark-gray colors — for technical text blocks, as backgrounds, lines or plaques to separate elements on the website layout, brochures, or tables
Pantone 871 C
CMYK: 0 | 20 | 60 | 25
RGB: 199 | 163 | 98
WEB: #C7A362
CMYK: 0 | 20 | 60 | 25
RGB: 199 | 163 | 98
WEB: #C7A362
Ochre / Bronze
•
Ochre — for highlighting text, including in the second language. It can be used as a background or plaque. Ochre is recommended for color correction of photos in the brand’s official style
Pantone 877 C
Silver
•
Silver — for embossing or engraving
The Pantone color model is used in cases where it’s necessary to reproduce the brand color exactly or very saturated colors
The CMYK color model is used for full-color printing
The RGB color model is for electronic media; the WEB color code is for the website
Typography.
The main font
The main font
Montserrat Semibold
We create tires that meet the real needs of drivers. For those who understand driving.
Montserrat Semibold is the basic corporate font. It is intended for use on all media as an accidental font in headings, short text blocks, etc.
Montserrat Regular
We create tires that meet the real needs of drivers. For those who understand driving.
Montserrat Regular is the main font for typing large amounts of text, but it can also be used in headings, highlights, accents, and slogans.
Montserrat Bold
We create tires that meet the real needs of drivers. For those who understand driving.
Montserrat Bold — additional font style. It is used for additional accidents in short headings or text blocks, or when white text is placed on a dark background, for example, in the site name.
Montserrat Medium
We create tires that meet the real needs of drivers. For those who understand driving.
Montserrat Medium is an additional font for typing large amounts of text, for use in headings and selections when placing white text on a dark background.
The Montserrat typeface supports the Uzbek language in all necessary fonts.
Recommendation:
kerning 35 pt
Typography.
The system font
The system font
If it is impossible to use a proprietary font for technical reasons, for example, on electronic media or in Microsoft Office programs, you should use the Verdana system font in Regular and Bold headsets. The font supports Uzbek..
Verdana Regular
We create tires that meet the real needs of drivers. For those who understand driving.
Verdana Bold
We create tires that meet the real needs of drivers. For those who understand driving.
Kerning
It is recommended to make the letter spacing (kerning) from 15 to 35 pt in capital letters, depending on the type of inscription.
For example, a keyword or slogan has a kerning of 15 pt, and a website address has a kerning of 35 pt.
BARS Advertising
Post logo placement rules
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The BARS logo is positioned in either the top-left or bottom-left corner of the layout
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The logo must always be aligned to the brand grid and placed within the safe area
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The minimum margin from the edge of the layout must be at least equal to the width of the letter “S” from the BARS brand symbol
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The website address, BRZ.UZ, is positioned on the opposite side of the composition
All marketing creatives must be approved by your marketing manager before publication.
Story and Reel logo placement rules
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The BARS logo is positioned in the center of the layout
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The logo must remain within Instagram’s safe area and must not be obscured by any interface elements
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The minimum margin from the edge of the layout must be at least equal to the width of two “S” letters from the BARS brand symbol
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The website address, BRZ.UZ, is positioned on the opposite side of the composition
Post
Post
Story and Reel
Logo placement rules
Rules for using avatar
Don't use the logo with the wordmark
Don't add backgrounds, gradients, or decorative elements
Don't apply shadows, glows, outlines, or any other visual effects
Don't crop any part of the brand symbol
Don't alter the brand colors of the symbol
Don't change the proportions, rotate, or distort the symbol
Social Media.
instagram
Story
Reel
Post
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The BARS brand symbol is used as the profile picture without the wordmark and without any background
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The symbol must always be centered within the image
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The symbol should occupy 100% of the avatar area
•
When displayed in a circular format, all elements of the symbol must remain fully visible
Social Media.
facebook
AD Example
Cover
Post
Social Media.
Linkendin
Linkendin
Product Post
Corporate Post
Event Post
Social Media.
tiktok
tiktok
Product Post
Corporate Post
Event Post
Outdoor Advertising
bilboard
Retail Branding
Store branding examples
Flags
Roll-up
Branded tyre display stand
Cap
Shelf labels
Store signboard
Banner
Seller uniform
Vehicle Branding
Passenger car
Van
Delivery vehicle
Truck
Merchandise
Pen
Notebook
Thermos
Water bottle
Power bank
Car windshield shade
Keychain
T-shirt
Cap
about ATTAR brand
ATTAR is a modern tyre brand for drivers who value reliability, comfort, and confidence on the road. The brand combines advanced technology, practicality, and adaptation to challenging road conditions, ensuring safe and stable driving every day.
